I remember hearing the horror stories about people huffing paint, whiteout and glue. What's next? See here: http://www.thebigox.net/
From the "Testimonials" page:
"It is common knowledge that famous celebrities, artists, athletes, etc. inhale oxygen in order to stay young and active, as well as to reduce stress. "
It is also common knowledge that famous celebrities, artists, athletes, etc. have marriages that last less than a year, get arrested on charges that run from one end of the list to the other, burn themselves out on drugs, sex and alcohol, and are generally unhappy with their lives... Maybe this isn't the best marketing approach that The Big Ox could be taking.